Ad Jingle
New York: UPON, 2022. Side-stapled artist’s zine, measuring 11 x 8.5 inches: [16]. Risograph-printed color illustrations throughout text. Numbered in pencil “16/50” on rear wrapper.
First edition, one of fifty copies, of book artist Ivy Zheyu Chen’s exuberant tribute to the earworms of her youth: “a journey of recapping all the ad jingles I’ve heard throughout the years of road trip motel TVs & YouTube/Spotify ads.” Catchy lines from the jingles of Liberty Mutual Insurance, O’Reilly Auto Parts, Farmers Insurance, FarmersOnly Dating Site, Nationwide Mutual Insurance, and Folgers Coffee are paired with Chen’s brightly colored, risograph-printed designs: “Once it gets ya / next thing you know / Is singing along / whenever it / comes up.” Chen’s graphic zines and print series appear in special collections across the United States. Ad Jingle remains in print; this is the first issue, number 16 of 50 copies, dated “07 22” on the rear wrapper. A fine copy of an ephemeral production.
Price: $50.00