Princeton, New Jersey: Creative Playthings, . Four mylar masks for children, with accompanying rubber headbands. Housed in Creative Playthings printed plastic sleeve with snap closure, original retailer’s price label.
Original set of abstract mylar masks designed by Fredun Shapur. A creator of educational toys since the 1940s, Creative Playthings reached its peak in the late 1960s and 1970s with the hiring of head designer Shapur, whose vision informed every aspect of the company’s image: “Attractive design, high standards of craftsmanship, and well-informed, age-appropriate goods were the qualities that made Creative Playthings an emblem of the ‘good toy’ as it was understood in the postwar years.” These reflective masks, “sophisticated forms produced by the clever manipulation of simple materials,” could be flipped by their wearers to produce different effects. This set is unused; the rubber headbands are still unseparated. Originally priced at $4.95 at Oklahoma City’s John A. Brown department store, and later marked down. See Fredun Shapur: Playing with Design (2013). A fine set.