Wrapping paper design for the Eifler Seed Company. DESIGN, Helga Janetschek-Becker.
Wrapping paper design for the Eifler Seed Company

Wrapping paper design for the Eifler Seed Company

Vienna: circa 1950. Original pen and watercolor design on single sheet of buff paper, measuring 16.5 x 12.5 inches. Adhesive residue from previous matting around unfinished edges.

Exuberant midcentury watercolor design for wrapping paper to be used by the Viennese seed company Eifler & Company. Rows of brightly colored root vegetables and flowers alternate with lines of text: SAMEN (“seeds”) and the name and street address of the supplier. Designer Helga Janetschek-Becker was an accomplished commercial artist, creating packaging for a number of iconic brands, including Salzburg's Mozartkugeln. A surprising survival.

Price: $700.00

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