Vienna: circa 1950. Original pen and watercolor design on single sheet of buff paper, measuring 16.5 x 12.5 inches. Trace of adhesive from previous matting around unfinished edges.
Exuberant midcentury watercolor design for wrapping paper to be used by the Viennese seed company Eifler & Company. Rows of brightly colored root vegetables and flowers alternate with lines of text: SAMEN (“seeds”) and the name and street address of the supplier. Designer Helga Janetschek-Becker was an accomplished commercial artist, creating packaging for a number of iconic brands, including Salzburg’s Mozartkugeln. A surprising survival.