“Amsterdam” (wallpaper sample)
Bramsche: Gebr. Rasch & Co., circa 1950. Color pictorial wallpaper sample, measuring 15.5 x 18.5 inches, printed in gold and ivory. Stamped on verso: “RASCH WATERFAST / Amsterdam WT 10 / R 2076 / $3.95 PER SINGLE ROLL.”.
Scarce sample of wallpaper signed in the print by “Letizia Cerio” (more often spelled “Laetitia”), Capri-based artist renowned for her spare, whimsical line drawings. Founded in the late nineteenth century, German wallpaper firm Rasch won an international reputation through its collaborations with modernist designers from the Bauhaus and Vienna Secession. In the 1950s and 1960s, owner Emil Rasch commissioned wallpaper designs from artists across Europe, including Salvador Dalí and Bruno Munari, for the International Artists Collection. Cerio’s “Amsterdam” paper dates from this period. A fine example of midcentury popular design.