London: Frederick Etchells & Hugh Macdonald, 1930. Tall slim folio, original brown cloth gilt over patterned paper boards, text block uncut. Printed by the Westminster Press on Batchelors Kelmscott Paper for The Haslewood Books. Without original glassine. Boards toned at edges, light stain to front board.
First edition, number 96 of 150 numbered copies, with fourteen Art Deco fashion plates inspired by the Greek myths and hand-colored in pochoir. Thomas Lowinsky's surreal illustrations include “Circe and Cocktails Prepared for the Fleet," “Danae Waiting for the Weather Report on the Wireless," “Helen Turns Modiste to Retrieve Her Fallen Fortunes," and “Clyte Abandons the Old Sun for the New" (an early depiction of indoor tanning). With an introductory essay on modern clothes by art critic Raymond Mortimer, member of the Bloomsbury group and later literary editor of The New Statesman: “our feeling for the stream-line seems an indestructible part of the civilisation in which we live. We insist on it in motor-cars, we are beginning to prefer it in architecture and we are unlikely to lose our taste for it in women." A near-fine copy.